Zubin Shah is a technology and transformation leader specializing in Oracle implementations, with a track record of delivering complex ERP programs across industries. As an Oracle ACE, he is recognized for his expertise, thought leadership, and contributions to the Oracle community. Zubin focuses on bridging the gap between business strategy and system execution—helping organizations modernize operations, scale efficiently, and unlock value from their technology investments. When he’s not leading implementations, he shares insights on ERP strategy, delivery best practices, and the evolving role of enterprise technology.

He holds a dual degree in Finance and Spanish from the McCombs School of Business at the University of Texas at Austin. Zubin began his career in consulting, working across several leading system integrators where he built deep experience spanning both sales and delivery—giving him a rare end-to-end perspective on how Oracle programs are positioned, sold, and successfully executed. Today, he serves as a Practice Director at Alithya, where he leads Oracle-focused initiatives and helps organizations navigate complex transformation efforts from strategy through execution.

This blog is a personal platform where Zubin shares perspectives on Oracle technology, ERP strategy, and the rapidly evolving role of AI in the enterprise software landscape. Drawing from real-world delivery experience, his writing focuses on practical insights—what works, what doesn’t, and where organizations should be investing as platforms continue to evolve. Topics span Oracle Cloud, implementation strategy, and how emerging technologies like AI are reshaping how enterprises operate, make decisions, and extract value from their systems.